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Research

My research combines machine learning, econometric modeling, and behavioral experiments to explore how technological innovations change consumer behaviors and marketing strategies.

Publications and Select Projects

My work specifically centers on three key topics

AI and Emerging Technology

I investigate how human-technology interactions influence consumer behavior, focusing on technologies such as agentic AI, generative AI, and brain-computer interfaces. This work informs how emerging technologies disrupt, challenge, and enable new forms of marketing and value creation.

Digital Platforms and Online Marketing

I analyze user-generated content (e.g., texts and images from online reviews and social media) to infer consumer preferences and behavioral patterns. I also examine consumer and firm responses to data privacy issues in digital environments, offering insights into platform governance and marketing strategy.

Research Methodological Innovation

I develop novel tools and methods that automate and scale traditional research techniques, such as conjoint analysis, meta-analysis, and psychometric coding. These innovations aim to enhance the efficiency and reproducibility of marketing research.